While you were designing your city logo, in Asia they were building entire cities from scratch

Chongqing, China. Population: 31 million. Probably the largest city you’ve never heard of.

We’re completely out of time.

Europe needs to speed up or we will lose the global battle for attracting investors, tourists, students, ‘startupers’ and the best engineers, inventors and creative minds out there. We’re too slow, too conservative, way too relaxed about our future. Meanwhile the whole world is changing.’

While you were designing your city logo, in Asia they were building entire cities from scratch.

Europe needs to start invest strategically in city brands. Not logos. Brands.

In the private sector, companies have been spending billions building their brand. Because they understand that people don’t just buy products, they buy stories. Perception. And the science of managing perception is called Brand Strategy. For all the leading global companies in the world, brand strategy is the foundation of their success. Because brand perception is everything. Research shows that 50% up to 100% of everything we buy is intangible, it’s pure perception. It’s brand.

Less than 1% of all the European cities have a professionally managed brand.