Less than 1% of all the European cities have a professionally managed brand
Cities need both a brand identity design and a solid brand strategy. A strong brand has both.
Why is that?
People often mistake brands for logos
Many cities have contracted a logo design and now they’re happy that their city has a ‘brand’. It’s not a brand. It’s a logo. Creating brands is hundreds of times more complex than designing a logo. Without strategy, your logo means nothing. Your brochures are less effective. Your ad campaigns are less effective. Your online presence is less effective.
Without a solid city brand strategy, your city is not protected on the global arena, where thousands of cities are competing for the same precious resources: investors, tourists, students, startupers, engineers, inventors, creative minds. Why would they choose your city? Because it has a pretty logo?
