The “watch-outs” for Smart Cities
Nicolaie Moldovan Nicolaie Moldovan

The “watch-outs” for Smart Cities

In an era where the advancement of technology has translated into incredible breakthroughs, and just like with everything good in life, there is a “dark side” to it that has to be taken into consideration. And with the transformation of cities into smart ones, there are a number of things to look out for, along with key learnings to implement, within strategies that can diminish the side effects.

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Smart cities are a long-term project
Nicolaie Moldovan Nicolaie Moldovan

Smart cities are a long-term project

It’s 2021. Smart cities develop and expand all over the world and this has become the future of urban development. But this mission demands constant work and a long-term vision, as well as a strategy that can put a new smart urban environment on the global map. There are no shortcuts to creating life value for the people living or aspiring to live in such places.

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Consolidating Smart Cities Through Data
Nicolaie Moldovan Nicolaie Moldovan

Consolidating Smart Cities Through Data

In this powerful, ever-evolving era of innovation, technology has the ability to facilitate simpler, better-optimized lives for individuals and communities alike. Today, smart apps based on big data can track, scan, measure, and monitor anything from your physical activity, heart rate, or stress levels to traffic flow in cities or the concentration of pollen particles in the air.

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Dubrovnik: a digital transformation beyond tourism
Nicolaie Moldovan Nicolaie Moldovan

Dubrovnik: a digital transformation beyond tourism

With the ever-growing trend of the digital nomad over the past few years, freelancers are increasingly looking for new and attractive destinations to call their temporary homes (even during a pandemic).

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Adrian Docea Adrian Docea

Perception is everything. And Brand = Perception.

The human brain is exposed to more than 3000 commercial messages every day and remembers 1%. Unless your city brand communicates better, smarter, more creatively than 99 other cities, you won’t get noticed.

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Adrian Docea Adrian Docea

The city branding science is new

Most cities in Europe don’t even have a marketing department. Out of the few cities that do, the vast majority of them are led by people with no experience leading major brands in the real world.

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