The “watch-outs” for Smart Cities
In an era where the advancement of technology has translated into incredible breakthroughs, and just like with everything good in life, there is a “dark side” to it that has to be taken into consideration. And with the transformation of cities into smart ones, there are a number of things to look out for, along with key learnings to implement, within strategies that can diminish the side effects.
Smart cities are a long-term project
It’s 2021. Smart cities develop and expand all over the world and this has become the future of urban development. But this mission demands constant work and a long-term vision, as well as a strategy that can put a new smart urban environment on the global map. There are no shortcuts to creating life value for the people living or aspiring to live in such places.
Consolidating Smart Cities Through Data
In this powerful, ever-evolving era of innovation, technology has the ability to facilitate simpler, better-optimized lives for individuals and communities alike. Today, smart apps based on big data can track, scan, measure, and monitor anything from your physical activity, heart rate, or stress levels to traffic flow in cities or the concentration of pollen particles in the air.
What is your city doing to ensure a balanced gender equality system?
With the increased awareness of gender equality issues over the past decade, along with the aggravation of the gender gap during the pandemic, many segments of the world’s population are right asking about what measures are being taken to resolve this imbalance.
Dubrovnik: a digital transformation beyond tourism
With the ever-growing trend of the digital nomad over the past few years, freelancers are increasingly looking for new and attractive destinations to call their temporary homes (even during a pandemic).
A Great City Is Its Perception In Citizen Participation
When you’re building brand awareness for your city, perception plays an essential role. It’s not just about your city’s infrastructure, investments, opportunities, or modernisation processes
Perception is everything. And Brand = Perception.
The human brain is exposed to more than 3000 commercial messages every day and remembers 1%. Unless your city brand communicates better, smarter, more creatively than 99 other cities, you won’t get noticed.
Mayors don’t see their city as a product. They should
Whether you like how ‘product’ sounds like, your city is a product. Its success or failure depends on how people perceive your product. And brand = perception.
The city branding science is new
Most cities in Europe don’t even have a marketing department. Out of the few cities that do, the vast majority of them are led by people with no experience leading major brands in the real world.
Less than 1% of all the European cities have a professionally managed brand
Many cities have contracted a logo design and now they’re happy that their city has a ‘brand’. It’s not a brand. It’s a logo.
While you were designing your city logo, in Asia they were building entire cities from scratch
Europe needs to speed up or we will lose the global battle for attracting investors, tourists, students, ‘startupers’ and the best engineers, inventors and creative minds out there.